After a few days of watching the fallout of the ‘Epstein Binder/SDNY Shenanigans’ the past few days, I think it’s time to remind people that every yahoo on X.com who is doing the “BREAKING NEWS!” thing isn’t engaging in journalism, most of them are trying to build a brand based pushing emotional hype.
They do it because it works.
A lot of positive things came out of Musk monetizing the engagement of top accounts on X, but there are drawbacks and negatives to it, as there is with most things in life.
It’s understandable given the stakes as things unfold in this 2nd Trump term in a way some didn’t expect that there will be emotional outbursts, expressions of growing frustration, angry calls for Trump to fire certain team members [just 5 weeks into the new administration].
2 things are happening right now that should be kept in mind:
The exposure of just how vast and deep the corruption is of the federal system that Trump and his Cabinet are attempting to get control of and
The proof that Trump and Bondi and Kash and Pete and Tulsi and RFK Jr. **do not have full operational control yet** when agencies are caught hiding stuff from them or defying their commands.
The exposure of the corruption and the attempt to get full control are happening PARALLEL TO EACH OTHER. This is what most of the stupid clickbait engagement farming either ignores or is blind to.
It’s understandable that we all WISH Trump and Bondi and Kash and Tulsi and RFK Jr. and Pete had full control RIGHT NOW so they could just roll forward unobstructed.
But like the saying goes, “If wishes were horses, beggars would ride.”
Many MAGA community people out there are constantly being stirred up into a counter-productive emotional state by social media influencers on X that they've been lulled into mistaking for journalists.
Because these social media influencer accounts do the 'BREAKING NEWS!' headline with no real sources all day long and constantly crow about how 'WE ARE THE MEDIA NOW!'
Hey, they must be 'real journalists' because they 'break news' all the time, right? 😬
Are social media engagement farmers really 'the media now'?
That Epstein Binder photo op outside the White House earlier this week is a good opportunity to separate the wheat from the chaff; the real new media journalists from those with hidden agendas or who are just chasing the $.
There's a big difference between REAL journalism and OUTRAGE CLICKBAIT ENGAGEMENT FARMING, and I don't think enough people understand the difference yet.
In a 5th Generation Information War, the side that best understands how propaganda is being used against it while countering the enemy propaganda with the truth in a better story is going to win the fight.
I’m asking everybody to keep that in mind over the coming weeks.
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